Are you a dynamic marketing leader with a track record of success in scale-ups? Do you have a passion for creating innovative marketing strategies, leading diverse teams, and driving business growth? Construsoft Group is looking for a rising star to join our team as the Head of Global Marketing. This pivotal role requires proficiency in English. If you are ready to take your career to the next level and make a significant impact, we want to hear from you!
About us
Construsoft Group is a leader in the construction software industry, providing innovative solutions to professionals worldwide. We pride ourselves on our commitment to excellence, customer satisfaction, and continuous improvement. As we continue to expand our global footprint, we are seeking a talented Head of Global Marketing to drive our marketing efforts and support our growth objectives.
Position overview
The Head of Global Marketing is a leadership role responsible for overseeing all aspects of Construsoft Group's global marketing efforts. This includes developing strategies to generate inbound leads, crafting and maintaining a strong brand identity, managing the marketing technology stack, measuring and analyzing marketing effectiveness, allocating the global marketing budget and making data-driven decisions to optimize marketing performance and drive business growth.
Key responsibilities
- Develop and execute comprehensive sales and marketing strategies to establish a strong coherent brand identity and drive revenue growth and market expansion.
- Lead the cross-country marketing team in identifying and pursuing new business opportunities, managing client relationships, and achieving sales targets.
- Oversee marketing initiatives to enhance brand awareness, generate leads, and drive customer acquisition and retention.
- Collaborate with sales and product teams to develop promotional campaigns and go-to-market plans for products and services.
- Analyze market trends, competitive landscape, and customer insights to inform sales and marketing strategies and tactics.
- Optimize processes by leveraging the latest technologies and tools used in marketing.
- Establish key performance indicators (KPIs) and metrics to measure the effectiveness of global marketing efforts, analyze performance data, and provide regular reporting and insights to stakeholders.
- Serve as a key advisor to the C-level Leadership Team, providing insights and recommendations to inform strategic decision-making.
- Provide input into financial planning, budgeting, and forecasting processes related to support operations.
- Implement continuous improvement initiatives to enhance operational efficiency, productivity, and customer satisfaction.
Qualifications
- Holds a Bachelor's or Master's degree in Marketing, Business Administration, or a related field. Additional education or certifications in marketing, project management, or relevant allied fields is preferred.
- 7-10 years of experience in preferably B2B marketing leadership roles, with a focus on a global marketing strategy and customer acquisition.
- Proven experience working for scale-ups and setting up policies and teams for a scalable company.
- In-depth knowledge of technical marketing and marketing automation tools, as well as experience with new marketing techniques.
- Strong focus on lead generation, with strategic insight into brand management.
- Demonstrates excellent knowledge of market research analysis techniques and tools, utilizing market insights to identify market trends, customer preferences, and competitive threats.
- Outstanding leadership and interaction skills, capable of leading and inspiring cross-functional international teams to achieve marketing goals and objectives.
- Fluency in English is required.
- Available to travel as needed.
Our offer
We provide a competitive salary and benefits package tailored to local customs, ensuring that you are rewarded for your expertise and dedication. At Construsoft Group, we value high levels of personal responsibility and offer creative freedom, flexible time management, and the option to work from home and from our local office. You will find an appreciative international working environment where you can significantly contribute to advancing digitalization in the construction industry.
At Construsoft Group, we believe in fostering a culture of collaboration, accountability, and continuous improvement. As the Head of Global Marketing, you will play a crucial role in driving our marketing strategies and contributing to our success. If you are a visionary marketing leader with the skills and experience we seek, we invite you to apply and become part of our dynamic team.
How to apply
Recruitment and pre selection for this position is handled by our trusted partner Top of Minds. To express your interest, please contact Stephanie Stuit at stephanie.stuit@topofminds.com. With questions you can contact Tessa van Enckevort, Head of People or Jan Fennema, CEO via number: +31361200000.
Construsoft Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.